We are entrusted with communicating First Republic’s legacy of strength, stability and extraordinary service. These guidelines are designed to help us do just that.

Our brand is service — extraordinary service — as expressed through personal, humble and refined assets.

The magic we create is
human happiness.
James H. Herbert, II
Founder and Executive Chairman

The choices we make around language are based on an uncompromising focus on refined, best-practices writing and exquisite attention to detail.

Tone & Voice

Designed to enhance alignment, stimulate ideas and serve as your go-to resource for the First Republic brand, this experience is an ever-evolving, living, breathing space. Visit often for updates, guidance and inspiration.

Have questions or feedback?

This mobile experience is just a small sample. Find out more on desktop.