As the organizational structure of our brands, products and services, brand architecture guides how all these elements work together to deliver a cohesive brand experience. Included is a system of names, symbols, colors and visual vocabulary that defines relationships between our brand assets.
A well-implemented brand architecture offers many benefits. Internally, it serves as a valuable tool for optimizing marketing efficiency and performance and helps colleagues understand their place in the enterprise. Externally, brand architecture guides clients and stakeholders in understanding the complexities of a multifaceted organization.
Within our branded house architecture, First Republic is the parent brand and sets the tone and standard for all that we do.
Our distinctive logo is the most recognizable representation of our branded house and the most important visual tool for differentiating us from competitors. As such, it must be treated with care.