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Origins

Our Brand

The magic
we create is...

James H. Herbert, II
Founder and Executive Chairman

Intentional in all we do, we co-create success with our clients as they define it.
That’s how it’s always been — and how it always will be.

Our Purpose

Serve Our Clients.
Serve them in an
Extraordinary
Way.

This has been our brand promise since

From the beginning, we have been unwavering in our
commitment to go above and beyond to provide
extraordinary service — every client, every interaction, every time.

From the beginning, we have been unwavering in our commitment to go above and beyond to provide extraordinary service — every client, every interaction, every time.

We are all brand ambassadors, called to represent the First Republic experience at every touchpoint.

Success rests on our collective understanding of the values and behaviors that define First Republic.

We strive to behave in a way that is:

We take the time to get to know our clients inside and out so that we understand fully where they are now in their financial journey — and where they want to be down the road.
We put our clients’ success at the center of all that we do and never boast or brag about our own. We are here to serve and to delight, not to be praised.
No matter how a client interacts with our brand — whether in person or online — they receive expert assistance delivered with an exquisite attention to detail.

How do we measure the success of our shared efforts?
Through the stories of our clients.

First Republic shares
our passion for innovation and world-class performance.

andrea
miller

Founder, Artistic Director and Choreographer, Gallim Dance
2017-2018 Artist in Residence, The Metropolitan Museum of Art

This is just the beginning of the First Republic brand story.
Now, we invite you to continue exploring the intricacies of our brand and help craft the rest of the narrative.