Our brand is service — extraordinary service — as expressed through personal, humble and refined assets.
The Eagle is the single most identifiable aspect of our brand and is included in everything that we produce.
One of the most recognizable elements of the brand, our color palette expresses energy, credibility and sophistication.
Elegant, balanced and refined, our font family has been carefully curated to represent the First Republic brand.
The choices we make around language are based on an uncompromising focus on refined, best-practices writing and exquisite attention to detail.
Our distinctive icons augment the brand experience, enrich narratives and guide user actions.
Our illustrations are centered around people and real-life moments and express deep emotion and connection.
Brand architecture guides how each of our brands, products and services work together to deliver a unified experience.